Evaluation

1. In what ways does your media products use, develop or challenge forms and conventions of real media products?







2. How does your media product represent particular social groups?





3. What kind of media institution might distribute your media product and why?






4. Who would be the audience for your media product?
The audience of Why We Listen magazine, similar to that of NME Magazine, are affluent young men and women between the ages of 16 and 24, who spend their time in coffee shops and at Camden Town market, wearing Doctor Martens, skinny jeans and baggy, vintage, 'grandad' jumpers. They enjoy mostly alternative, indie music but appreciate all genres, attending festivals such as V Festival and for those who are under 18, the Underage Festival in London. Why We Listen allows advertisers to contact it's target audience to connect with optimum customers for their product, as Why We Listen is a reliable brand to the Indie teenagers, they trust what is advertised on it's pages. Possible advertisements could be those from Topshop/Topman and companies such as Apple where the Why We Listen target audience is likely to shop.







5. How did you attract/address your audience?









6. What have you learnt about technologies from the process of constructing this product?






7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



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Making the magazine

To begin with, I edited the photographs I had taken for my music magazine. To do so, I used Photoshop and iPhoto software and made use of the blur tool and spot healer tool. For some of my images, (left) I enhanced the colour to make the photograph more vibrant. Next, I began to create my front cover. After editing my main image so it had a plain background (using Photoshop's 'background eraser' tool) I was free to position the elements of my front cover. I placed the details of my main article over the picture of the artist, so it was clear who the article was in reference to. I also made the title of the article the same colour as the name of the magazine and the musician's hair, to create a brand identity and an eye catching image. I used a block typography for my magazine title, this was quick and easy for the audience to read but remained eye catching. 

Next, I went on to create my contents page. I made the title of the page 'Why We Listen This Week' to retain a brand identity and also, referring to the audience as 'we' may make the magazine feel more personal to them. Again using Photoshop, I placed, on the left hand side, a list of articles and their page numbers, but placed relevant images (right) on the right hand side. This was to refrain from making the page look too congested with a lot of text. I placed page numbers next to the images so it was easy to find that related article. For my double page spread, I wrote the article in columns to give the magazine a more professional look, ensuring each column was of an equal size. Next I aded the images of the musician to the page, making one set larger as a focus point of the page. I also embedded some images and a quote within the writing to break up the text.

Flatplans




I would like my magazine contents to be set out in a contemporary way that would attract a young, Indie audience. I will use a layout similar to the NME or Q magazine.  Here are the flat plans I have drawn out for the layout of my Front Cover, Contents Page and Double Page Spread.